Good UX Design + Ecommerce = More Sales + Happy Customer
Ecommerce businesses are highly dependent on how people interact with the business platform and why they use it. The trends of eCommerce shift from time to time. The trends are followed according to what the customer wants and needs. Customer psychology plays a huge part in the design and features of eCommerce sites. This is because the eCommerce sites directly target customers and sell products directly. Ecommerce platforms have mushroomed over the internet over the past few years. Therefore, users have become very picky with the platform they buy from.
In such scenarios, user experience engages the audience and creates sale opportunities. Without a valuable user experience from the eCommerce website, no buyer comes back to the eCommerce site for products. The same products are sold everywhere. It is not the products that create a unique experience for customers. The user interaction with the website creates a fruitful user experience. Without a robust user experience, an eCommerce platform is not relevant or useful to the business.
Physical retail vs. Ecommerce user experience
When it comes to physical retail stores, you get to interact with people and build more personal connections. The building of trust in the store takes lesser time. This is because the buyer goes to the store himself and experiences the retail process firsthand. However, for an eCommerce platform, the experience is limited to the website. The company needs to target its customers by heightening the user experience from the website.
Think about it this way; there are a million web pages on the internet. The majority of them today are eCommerce sites. The pressure to be different from other eCommerce websites is humongous when we talk about new eCommerce platforms. Even existing eCommerce sites continue to improve their eCommerce user experience so that existing users stay engaged and new customers find the site attractive.
The eCommerce UX design is nothing but the framework of the website made with a view of the customer’s outlook. How the customer wants to feel and how he wants to buy from the site makes all the difference to the eCommerce UX interface. The user experience depends on the customer segment the eCommerce site targets.
The customer psychographics is a dynamic picture that shifts from time to time. Therefore, the user experience created by eCommerce websites also alters with time. The customer segments keep changing as the demographic shifts with time. Ecommerce businesses have to take up the principles of adaptive design.
According to the studies, around 76 potential customers, 100 of them abandon their shopping carts even after adding products. The final step of the purchase journey is usually not completed because people are not impressed with the experience and impression extended by the platform. The aim is to extend superior user experience to the users whether they stumble upon the site first or third.
The quality of the user experience should not fluctuate. Fluctuations in the user experience lead to weak trust-building and unstable brand-customer relationships. An ecommerce website should aim at offering the best user experience at all times to keep the customer happy. When the customer is happy, more conversions and purchases are completed.
Elements of a fruitful user experience
The basic principle of an eCommerce user experience design is to create a simple and relatable interface for the user. The website needs to have simple features and defined micro-interactions. The website needs to have a simple system for customer feedback to ensure that the customer is heard. The website also needs to have attractive product representation so that the user chooses a product instantly and is driven to buy it. A step towards eCommerce UX design is to include intuitive features that alter according to the user’s preferences.
For example, the website should include a shopping feed that changes according to the most recent products the user has browsed. This way, the website subtly reminds the person to complete the purchase of the product. Even if the user does not buy the product he was initially looking for, he will buy something similar.
A customized shopping feed makes the customer feel special and makes him aware of the diversity on the platform. Another important aspect of the eCommerce user experience is to create smooth channels of sale and payments. If a person faces problems while executing a payment on the site, he will probably abandon his shopping cart. When the payment is fast and hassle-free, it creates a positive shopping experience and increases sales volume.
A good UX design agency in India helps you create the best eCommerce UX design experience on the platform. Here are some of the aspects a UX design consultant considers when creating an eCommerce site.
1. Operational simplicity
The user wants to feel like the eCommerce site is easy to use. Despite how good it looks, a complex interface defeats the whole purpose of an eCommerce platform. The advantage that eCommerce sites have is a convenient all-in-one platform for buying products. With a complex eCommerce interface, you create confusion in people’s minds. This stops them from following a clear path of purchase. The person needs to easily find products he wants to complete the sale.
2. Design that does not overshadow the purpose
The purpose of the eCommerce website is to create an interface that does not deviate from the ultimate purpose of buying things. Every design element of the eCommerce site should be targeted towards making people buy from the platform. While eCommerce sites should follow a theme and be attractive, the platform should not be overcrowded with design elements. The overuse of aesthetic design elements dilutes the purpose and does not connect with the customer.
3. Product promotion
The entire user experience and interface of the eCommerce website should be focused on promoting the products. The user experience of the platform creates channels to promote products fruitfully. The platform should promote most bought, and least bought products so that the sale volume is uniformly distributed. Without continuous product promotion, the entire purpose of the eCommerce platform does not get fulfilled.
4. Data security
For every user, the eCommerce platform is a third-party platform that cannot be trusted at first. An important part of ensuring the users’ trust is to provide data protection. People are worried about data privacy as virtual profiles matter more than usual. In such cases, the eCommerce platform needs to create a strong data privacy framework so that people can browse and buy worry-free.
Many shopping sites have to collect customer data to improve product recommendations. Customer data is also necessary to follow through with shipping and delivery. Therefore, the website has to protect the location, personal data, and other customer details. When the person is sure of data privacy, the user experience improves, and customer retention increases.
5. Organized menus and visuals
The complete interface of the eCommerce site should have an organized menu and catalogs. An organized look of the menu provides a better visual experience to the user and helps him filter out the product he wants to buy. Think of it this way, do you want your customer to walk through alleys of disorganized product shelves and leave with disappointment? The answer is an obvious no. An organized look of the product catalog increases the efficiency of sales and conversion. This technique works with the principle that the user picks up what attracts his attention. With an organized product front, the attention is captured by the right product.
6. Website speed
When you launch your eCommerce website, make sure that the platform is tested. The loading speed and transition speed of the website have to remain high. Ecommerce websites get a lot of traffic every day. This should not make the website too slow. If the website works at snail’s speed, the customer will become frustrated with the platform.
This will deviate the customer from browsing products and buying something easily. The person does not want to wait for a long time. There will be a high chance of desertion for a higher-speed website. The loading speed should be repeatedly tested, and bugs should be fixed. The usual waiting time for a person should not exceed a few seconds.
7. Proper descriptions
One very underrated but necessary aspect of user experience is to create accurate and appealing product descriptions. The responsibility does not just end with creating attractive product photos but also appropriate product descriptions that go with it. The product description is the only thing the user reads before buying the product. The user looks for not only product specifications but also appealing words. However, the descriptions should not be too appealing because the person will feel like the product is gimmicky. It is vital to find the precarious balance in words in this case.
UX design services from Uaxe Labs ensure that the platform operates with maximum user experience. A good UX designer team ensures that the website fulfills its goals and exists in relevance. The design principles and elements matter a lot in designing every eCommerce website. A website with good UX design enjoys high word-of-mouth marketing.