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How Is Brand Design Changing The World Of Fintech?

How The World Of Fintech Is Changing Brand Design Implications For Businesses

How Is Brand Design Changing The World Of Fintech?

Even though many Fintech brands focus primarily on developing business solutions, the importance of brand identity cannot be overstated. A strong brand increases customer loyalty, customer advocacy, brand-perceived values, and opportunities for further development. It is common knowledge that numerous technology companies provide customers with exceptional and novel solutions. A UI UX design agency specializing in fintech sites will emphasize their value. Even with excessive accentuation on the item, organizations need to show the individual side of the brand and what sort of individuals remain behind it.

What Is The Significance Of Design For A Fintech Company? Who Is Affected By It?

Every industry relies on design; However, when it comes to fintech, its significance is even greater. Companies in the new age of fintech are attempting to influence user behaviour through technology. Additionally, this requires altering pre-existing mental models regarding earning, spending, and transferring money. 

Behaviour modification is difficult and requires careful planning and design. That is where effective design can be utilized. The interactions will be simple to perform and comprehend with good design. In addition, it will assist in instilling new habits that will alter people’s perspectives on business transactions in this new world. We must recognize how products are designed if we want to make products that will make this change possible. 

Business-to-business (B2B) solutions provided by Fintech companies typically highlight the technological aspect of the industry, whereas brand design and identity convey a personal perspective and aid in relationship development. Remember that your brand, not the product, helps people interact and build communities.

What Are The Tips For Incorporating Design In The Fintech Industry?

Your fintech’s brand and broader marketing strategy can be embodied through design. The wider financial services industry includes fintech. They innovate financial technology while adhering to financial regulations in the same way that traditional banks do. However, the most important factors for fintech customers are Trust and ease of use when managing their finances. Design assists you in conveying this quickly and simply. There are several design aspects to consider when creating your fintech’s visual identity.

1. Fintech Logo Design

Your logo is likely to be a potential customer’s first impression of your brand, so it’s worth taking some time to consider how it reflects your company by choosing fintech app design services. You need to develop a strong logo that reflects the business, sticks out to people, and is easy to remember.

Keep It Simple: Your logo should be easy to spot. A good logo won’t be too complicated and won’t be one-of-a-kind.

Be Memorable: You want your logo to have a global presence and be remembered.

Is It Suitable?: Your logo needs to be useful. Your logo may be more professional and sleeker if you are a legacy bank. A fintech disruptor, on the other hand, might approach things in a more playful and lively manner.

Your logo need not necessarily be timeless. Because the fintech industry moves quickly and is always changing, your brand identity should grow. When you grow your business, you should always consider whether your visual identity needs to be updated because it might start to look old.

2. Fintech App Design

Your fintech mobile app design must be cutting-edge for fintech; It must demonstrate how revolutionary and creative your company is. Your app must convey all this while being easy to use and providing an excellent user experience. When designing your app, it’s important to think about whether any of the following should be included if you want it to stand out:

  1. Gamification 
  2. Voice processing 
  3. Integration with social media 
  4. Open Banking 
  5. Personalization 

These features work together to provide your customer with a more streamlined and personalized user experience.

3. Fintech UX

UX configuration is the most common way of making items or administrations that give clients significant encounters, including capability, marking, convenience, and planning. However much visual plan by UX design service will be extremely important to you, the most luxurious application is only worthwhile if it is consistent and simple for your clients. 

In this time of versatile banking and cell phones, clients expect sites and portable applications to be promptly natural. Your customers’ satisfaction with your product or service should be your primary objective. Whether they solve a problem or find the information they need, you want your customers to feel satisfied.

4. Fintech Website Design

Customers have a lot of choices because the market is overpopulated, so it’s important to quickly and visually communicate your USPs. The best fintech sites by a UI UX design agency will accentuate their worth. A successful website will make it possible to move around easily. You must assist your potential lead in quickly locating what they require, regardless of whether they are ready to convert or interested in your pricing. Ensure your website has clear calls-to-action (CTAs) to move potential customers down the sales funnel.

What Are The Tips For Implementing Brand Design For Fintech Businesses?

1. Keep It Simple

For many, Finance can appear overly complicated, unclear and dull to those outside the industry. There are a lot of reports, percentages, interest rates, unnecessary spreadsheets, jargon, and data that sometimes need help understanding. In the end, this is why many Fintech start-ups address those issues! And to make difficult procedures easier for customers. 

Therefore, it is important to keep your brand simple but striking. If your visual presence piques interest without oversimplifying things for potential customers, you will initially draw people to you. What you do should also be humanized by your language and tone. Express yourself admirably. Use jargon if your target audience understands it, but explain it in layman’s terms if your customers aren’t from your world.

2. Create User-Friendly Algorithms

Customers want to access financial services that are simple to understand. Big players like Starling, Revolut, Monzo, and Atom saw these fundamental issues as opportunities and solved them with digital products that were easy to use. The apps are easy to use, visually appealing, and have better user interfaces, making customer journeys easier and less frustrating. Everything is presented in one location in the home section, with a clear layout that is simple to use. 

Fintech companies adhere to the principle of “less is more,” making available only the essential information and concealing all complex data. Customers want to learn about their finances quickly and easily. Fintech brands changed these issues into potential open doors by giving “complex” information in a visual and non-muddled way. The economic data is introduced in an easier and fun-loving manner which makes sure the client understands.

3. Think Outside The Box

When designing the identity of your Fintech brand. Banks typically adhere to a fairly rigid structure when it comes to brand identity. A simple, limited colour scheme in which reds and blues are frequently used to convey authority and Trust. These banks frequently have literal names, like RBS (Royal Bank of Scotland) and Nationwide. When it comes to naming and branding, new Fintech banks can be creative. They frequently employ vibrant colour schemes and convey a more welcoming and welcoming tone.

4. Create Trust

Trust is a foundation for brand loyalty, which is especially crucial when dealing with money. Consider the principles upon which your brand is founded, how your solution encourages inclusion and how you intend to discuss this in your content. Here, especially for new brands, social proof is everything. You can build Trust by using testimonials from customers, blogs that answer questions, and content that explains how you solve problems for customers. Ensure that your website, social media platforms, and the stories you choose to tell the media contain social proof.

5. Personalize Your Tone

This aspect of branding is only sometimes considered, but it’s just as important as how your brand looks. Develop a tone appropriate for your brand and embodies your brand’s personality. That could mean using language that makes your customers feel like they’re talking to friends or going a little bit more formal. Whatever you choose should enhance your brand’s visual appeal and complete the brand’s overall identity. Utilizing conversational language mirrors the ethos of your business and conveys the muddled things their product does straightforwardly.


  1. Make sure you spend some time getting to know your brand and your message.
  2. When necessary, make use of this knowledge to simplify your designs. You will be much more adaptable and efficient if you have a solid understanding of your product.
  3. Remember that supporting imagery isn’t meant to stand alone, so instead of telling the whole story, focus on the most important parts.
  4. More frequently, present your projects to others.

It lets you keep your entire team up to date on any new features or updates to the product that they might not have heard of otherwise. Last but not least, it helps your team become more accustomed to giving and receiving feedback, which increases confidence and productivity.


The design includes how your marketing campaigns put your brand’s visual identity into action. Your branding and your design are not interchangeable, despite their significant influence. Your design is the visual representation of your business, while your branding encompasses its essence. Uaxe Labs is a UX Design Consulting firm that ensures the website delivers maximum user experience. A UX designer team that fulfils the website’s objectives and maintains relevancy is what we strive for. Think about your app, website, and logo when designing your company’s design. However, it would help if you stayed focused on creating a fancy app or website; the user experience comes first, so ensure they are easy to use.