How To Improve Your UI/UX Design Of Ecommerce Website To Increase Visitors?

They say ‘first impression is the last impression’. This is particularly true for many users in this fast moving world, when a user just has a few seconds to make a decision whether they want to stay with the website or mobile app or move on. This means that a fantabulous look for the first sight is required to hold many visitors, who would otherwise buzz-off. So to increase visitors retention, create a first look that makes the visitor stop by and stay engrossed. Put your creative shoes on and create a deadly design that is too hard to neglect.

These are the times when almost every hand on this planet has a device. Everyone has tremendous exposure to the media and internet. At Least the educated class and the young. To beat the competitor is a tougher job than ever before. One of the factors that could decide whether a customer will go on to buy or become a loyal customer is to engage them for as much time as possible. If a user spends more time on the app or website, they are bound to have more probability of making a buying decision. UI/UX design should use creative juices to ensure that users get engaged and like to stay for more time on the website or spend more time using the app. This will ultimately convert into more business and more profits.

In this online world, the customer cannot see, touch, feel or smell the product. He can only see the picture of the product and read the description. This means the digital product presentation has to be excellent and attractive. Use of UI/UX can be made to show different dimensions of the product and to create an interface, whereby the user can browse the product in different ways and get a near real feel of the product.

Most users are not interested in reading long content. Most others do not have enough time to read all the content that our page holds. In order to communicate the message without giving them the trouble of reading is the trick we need to master. The main content is presented in a catchy way, by use of highlighting, color effects, animation effects etc.so that the user’s eyes would capture them on the fly. The art of communicating the exact personality of the brand to a user in hurry is the key. Improving the scannability of pages means increasing the amount of messages that is put through to a visitor in the few seconds he has to spend on the page.

The eCommerce portal and apps have to be smart enough to exactly narrow down what the users are choices and what he or she is exactly looking for. It might happen that in a large pool of products, a client is not able to find or reach the product that exactly suits their taste. In that case, they would go away without making a purchase. The UI/UX should suggest personalised recommendations, in a passive way so that it does not hinder the users regular browsing, but at the same time it should be visible.  Personalised recommendations have a good conversion ratio, if used with appropriate UI/UX.

Clients are interested in browsing several products, reading specs about some products, checking buyer’s ratings and reviews all in the limited time they have. If the navigation is complicated, it might load the prospective customer’s brain and they would sub-consciously start resigning slowly. A very easy, fast and simple navigation makes browsing predictable and saves a lot of time and misunderstanding. Make the best use of UI/UX to create the best navigation experience.

There are a lot of visual elements in a page. Web programming and designing nowadays comes with several varieties to visually create and present these elements to the user. The elements should be clear what it stands for. They should be visually good looking to suit the eyes of the users. Appropriate use of animations can also be made.

Once a user comes to the website, s/he will start browsing for products. In the next stage they would narrow down their choices and try to learn more and get information about the products they like. After that some may check for discounts and other schemes available. Next comes the buying decision. In the visitor’s journey from the first click to the checkout click, there may be deviations and distractions for the users, which may lead them to do something else and the buying decision gets postponed or cancelled. It is very important that UI/UX is created in such a way, that a user follows a particular journey on the portal. Even if they get distracted, they are pulled back on the track, again and again. Conversion ratio can be increased by optimum management of user journey.

The Wishlist feature has become very popular in the eCommerce business over the last few years. Encouraging Wishlist and then sending personalised recommendations on mail and Whatsapp/SMS can increase the number of visitors on the eCommerce portal.

Today the client may browse the product on mobile, may make a purchase decision on the office PC and may do payment transaction from the home laptop. Clients are bound to use multiple platforms to browse products and services. It is necessary the experience across all different platforms is excellent and uniform. If the mobile experience is not as good as the browser interface, the client might wait for the computer to visit or purchase. Due to this there might be a delay in the decision or the client may be lost to a competitor.

Online payment is a process that requires 100% trustworthiness. A buyer will not make a payment on a website that they have slightest doubt about. Also, the buyer should feel that the product is of required quality and specifications. To build trust, online certificates should be available wherever necessary. Buyer reviews and ratings transparently presented about the product and vendor, also plays a good role in increasing trustworthiness.

It is said that in today’s world it is hard to find a person who does not exist on social media. This may be especially true for the educated class. Clubbing the product and brand with social media data will generate more confidence among users. For example, the number of likes and positive comments about a beauty product on instagram, can influence a young girl to buy the product.

It is very important that more and more users give their reviews on how they feel about the portal and their experience. Not only that, there should be a system to study this feedback and make appropriate improvements as and when required. The users should also be communicated back, if they had any issues. This exercise will increase the  number of visitors on the eCommerce website.