How to Optimize UX Design for your eCommerce Store?
When people shop online, they always expect a similar experience that they generally enjoy at a brick-and-mortar outlet. They shop by keeping a goal in mind. Whether it is about browsing the inventory or buying a certain item, they will want to make their shopping seamless and comfortable. To the online customers, the homepage of the website will be the storefront. On the other hand, the category pages will let the customers explore the product types you offer. Furthermore, the product detail pages let the online buyers explore the information they need before finalizing the buying decision.
In the global e-commerce world, the competition is getting tougher, and if the visitors are not getting what they are looking for on your site, they will use your competitor’s site. A site that can generate more sales should have a perfect UX- users experience. In simple words, if you have an online business, you should invest in eCommerce UX Design to make sure that customers are easily interacting with the brand and products. Different surveys have proved that more than 80 percent of users don’t prefer to revisit a website with a poor user experience.
Why User Experience Matters?
As per the experts, eCommerce UX Design is an important factor as it can directly impact the performance metrics, such as retention period, conversion rate, average purchase value, and buying frequency.
Happy and highly satisfied customers who can recommend your store will likely return to your store and make more purchases. By offering positive user experiences, you can develop a perfect level of brand loyalty, and people will spend more time on the site. Some of the major reasons to have a good eCommerce UX Design are:
1. It effectively establishes a credibility level, and users will trust your brand as well as your products.
2. A well-designed UX can improve usability, and it will be easier for the customers to interact with the products.
3. It plays a great role in developing customer loyalty. And the customer retention level will go up.
4. A perfect UX design can expand your market reach, and it will also enhance user engagement through a mobile-friendly design, writing consistency, and more.
Now, the important question is how to optimize your eCommerce store’s UX design? One of the best ways to do that is to understand the users’ interaction behavior and expectations. Now, let’s talk about some other ways to enhance eCommerce UX Design.
1. Collect Customer Feedback
Remember that feedback or survey forms should be your primary weapon of choice for optimizing your eCommerce UX Design. The ideal way to gather important data about the site is by asking the buyers or visitors questions using simple or short forms. However, while doing that, you should give importance to developing engaging forms. Some of the important points to consider here are; keep the survey forms short, offer rewards, and show the forms after completing the transactions.
2. Guide The Customers Using Product Recommendations
With personalized product recommendations, you can help users find the right products they are looking for. Besides, it will make the process of discovering new products much easier. As a result, you will enjoy more sales. It is just like appointing a salesman who will offer product suggestions. On the other hand, you can create a “Trending” or “Bestseller” section to list the most popular products on your site.
3. Don’t Forget to Enhance the Speed of Your Site
All the users don’t like slow sites. No one will prefer to wait for a slow page to load. If you want to boost your customer satisfaction level, you need to work on the site speed. To check your site’s current speed, you can use Google Speed Insight and then take the necessary steps to increase the speed. Some effective tips to consider here are; use a reliable and fast hosting service provider, lowering the number of redirects, optimizing the images, using CDN, and more.
4. Provide The Customers with the “Save to Wishlist” Feature
Another great eCommerce UX Design enhancement tip is offering the customers the “save to Wishlist” option. This way, they can save their favorite products into the “Wishlist” and buy them later. Besides, if you can send email reminders to the customers, then that will work great. How about sending them a special offer to trigger their mood? The choice is all yours.
5. Develop Intuitive Search and Navigation
You should keep the site as simple as possible so that the users can find the product easily. For this, create category labels, use a user-friendly navigation layout, add labels to mobile icons, and use auto-correct and suggestions in the search function.
While following these things for a perfect eCommerce UX Design, you should also look for opportunities and recent trends. Keep your e-commerce site easy to use and enjoy growth in your sales.
Uaxe Labs is a premier user experience design consultant that promises stunning and fascinating user experiences creating a cheerful and loyal client base for the company. Hire us as your UI UX design agency to win new customers and provide a fantabulous visitor interface.