QuakeFood

PROJECT BRIEF

Quick story

Food delivery is one of the most growing businesses of the 21st century. Especially in the post-pandemic era, when stepping out is perceived as a risk, getting choicest food sitting in the comfort of home is an unbeatable proposition.

The story spoken by statistics reveals the penetration of this business. 60% of US consumers order food online at least twice a week. 60% of restaurants also agree that online ordering has been a growth engine for their business. It is clearly visible that food delivery is the business of the present and the future.

Quick story

Food delivery is one of the most growing businesses of the 21st century. Especially in the post-pandemic era, when stepping out is perceived as a risk, getting choicest food sitting in the comfort of home is an unbeatable proposition.

The story spoken by statistics reveals the penetration of this business. 60% of US consumers order food online at least twice a week. 60% of restaurants also agree that online ordering has been a growth engine for their business. It is clearly visible that food delivery is the business of the present and the future.

Business challenge

In India, currently, there are only two to three popular food delivery apps. Hence, there was tremendous potential for a new player in this multi-billion revenue market. On studying in-depth, we found some of the factors that led people to be loyal to a food app. Delivery time and method were vital as people wanted to get food fresh, as soon as possible. This is because, while ordering, they have already started having food on the mind. Late delivery can ruin future business from the client. Slightly late delivery could ruin the freshness and taste to a marginal extent, but that small extent is very important for the taste of the food. The app not only had to have a fantastic UI/UX but, it has to be designed to minimize time taken in ordering and in-between ordering and delivery.

Business challenge

In India, currently, there are only two to three popular food delivery apps. Hence, there was tremendous potential for a new player in this multi-billion revenue market. On studying in-depth, we found some of the factors that led people to be loyal to a food app. Delivery time and method were vital as people wanted to get food fresh, as soon as possible. This is because, while ordering, they have already started having food on the mind. Late delivery can ruin future business from the client. Slightly late delivery could ruin the freshness and taste to a marginal extent, but that small extent is very important for the taste of the food. The app not only had to have a fantastic UI/UX but, it has to be designed to minimize time taken in ordering and in-between ordering and delivery.

RESEARCHING THE PROBLEM

Discover

Uaxe team follows the 360-degree-format in such assignments. A team of four having versatile skill-sets and strengths were assigned the responsibility to find out the most important aspects pertaining to the project. The process involved face to face interaction with quite a few people. It was important to listen to stakeholders and users. However, it was more important to understand the thoughts that crossed their minds, which formed their opinions.

Analysis and conclusions by Team Uaxe formed a critical backbone for the design and development of the web identity and branding of Quakefood. The development process commenced with competitor analysis. Top three competitor analysis fine-tuned the direction of development for Quakefood.

Highlights of needs, want, and demands of end user discovered during interviews:

Quality of service was most important
The user needed their choicest restaurants to been listed
It was necessary that the app had both delivery and pick-up options
Ease of search – The user should quickly be able to find/reach where they intend to.
Discounts are the key to puling and retaining clients in this internet age
It was vital that the payment process was quick and seamless

Discover

Uaxe team follows the 360-degree-format in such assignments. A team of four having versatile skill-sets and strengths were assigned the responsibility to find out the most important aspects pertaining to the project. The process involved face to face interaction with quite a few people. It was important to listen to stakeholders and users. However, it was more important to understand the thoughts that crossed their minds, which formed their opinions.

Analysis and conclusions by Team Uaxe formed a critical backbone for the design and development of the web identity and branding of Quakefood. The development process commenced with competitor analysis. Top three competitor analysis fine-tuned the direction of development for Quakefood.

Highlights of needs, want, and demands of end user discovered during interviews:

Quality of service was most important
The user needed their choicest restaurants to been listed
It was necessary that the app had both delivery and pick-up options
Ease of search – The user should quickly be able to find/reach where they intend to.
Discounts are the key to puling and retaining clients in this internet age
It was vital that the payment process was quick and seamless

USER INTERVIEWS

10 users

STAKEHOLDER INTERVIEWS

6 times

PEOPLE INVOLVED

4

USER INTERVIEWS

10 users

STAKEHOLDER INTERVIEWS

6 times

PEOPLE INVOLVED

4

DEFINE THE PROBLEM

Define

The design and development process started with preparing the blueprint of the entire project. A go-to structure was prepared to understand and finalize the exact flow in which users should interact the web app. A set of wireframes was prepared. The concept of minimalization was followed while preparing the designs, where people had less elements on the screen to deal with and had objective decision making. The entire flow had to be easily understandable and time saving for the user. Each and every second of the user that could be saved was important to the entire project.

Team Uaxe worked on a mission of making a product that allows millennial professionals to easily order food regardless of location and also to ensure that their maximum time is saved and making the entire order processing as easy as 1-2-3.

However, the above goals were thought to be achieved only after seeing the on-ground performance where millennial professionals receive the orders perfectly on-time using the app.

Define

The design and development process started with preparing the blueprint of the entire project. A go-to structure was prepared to understand and finalize the exact flow in which users should interact the web app. A set of wireframes was prepared. The concept of minimalization was followed while preparing the designs, where people had less elements on the screen to deal with and had objective decision making. The entire flow had to be easily understandable and time saving for the user. Each and every second of the user that could be saved was important to the entire project.

Team Uaxe worked on a mission of making a product that allows millennial professionals to easily order food regardless of location and also to ensure that their maximum time is saved and making the entire order processing as easy as 1-2-3.

However, the above goals were thought to be achieved only after seeing the on-ground performance where millennial professionals receive the orders perfectly on-time using the app.

OUTCOME & SOLUTIONS

Design

Design is definitely the heart of any project. Team Uaxe’s expertise in UI/UX helped the customer to create a never-before experience for the user. The company has aptly dedicated its massive success in business to the UI/UX of the app. Green is the color of nature, green is the color of green vegetables, which is the main content of most food. After working on shortlisted scenarios, green was decided as the color that will identify the brand. It was particularly taken care that the shade of green selected complemented with a sense of fresh and healthy food, in the hindsight.

Design

Design is definitely the heart of any project. Team Uaxe’s expertise in UI/UX helped the customer to create a never-before experience for the user. The company has aptly dedicated its massive success in business to the UI/UX of the app. Green is the color of nature, green is the color of green vegetables, which is the main content of most food. After working on shortlisted scenarios, green was decided as the color that will identify the brand. It was particularly taken care that the shade of green selected complemented with a sense of fresh and healthy food, in the hindsight.

1. Branding

2. Style guide

3. Design

1. Branding

2. Style guide

3. Design

4. Key Features of Project/Solution

Live order tracking, delivery, and self-pickup options
Wallet to manage user payments, cancellations & keeping a check on transactions
UPI (Google pay, PhonePe, Paytm), Stripe, Paypal, COD, and other payment gateways
In-app notification for push-notification subscribers. Additionally, an alert system for missed notifications & custom notifications
Fully dynamic system for calculation of delivery charges
GPS & operation radius based store listing. Storing of sorting and sliders with drag and drop interface
Automatic store open/close time scheduling system
Discount Banners slider at an appropriate location
Food and outlet recommendations for quality food
Display featured restaurants

4. Key Features of Project/Solution

Live order tracking, delivery, and self-pickup options
Wallet to manage user payments, cancellations & keeping a check on transactions
UPI (Google pay, PhonePe, Paytm), Stripe, Paypal, COD, and other payment gateways
In-app notification for push-notification subscribers. Additionally, an alert system for missed notifications & custom notifications
Fully dynamic system for calculation of delivery charges
GPS & operation radius based store listing. Storing of sorting and sliders with drag and drop interface
Automatic store open/close time scheduling system
Discount Banners slider at an appropriate location
Food and outlet recommendations for quality food
Display featured restaurants

Quakefood

Quakefood

PROJECT BRIEF

Quick story

Quick story

Business challenge

Business challenge

RESEARCHING THE PROBLEM

Discover

Discover

DEFINE THE PROBLEM

Define

Define

OUTCOME & SOLUTIONS

Design

Design

1. Branding

2. Style guide

3. Design

1. Branding

2. Style guide

3. Design

4. Key Features of Project/Solution

4. Key Features of Project/Solution

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