Smart Insurance App Design That Accomplishes Customer’s Needs
Insurance policies are here to stay as long as there is something precious people want to save. Insurance companies are still relevant because people will always find something valuable that they want to insure under a policy. Although the insurance companies have an old, tested purpose, they need digitization to improve their services and customer interactions. The impact and revenue are maintained when the entire purpose is repurposed and displayed through smart insurance app design. This article discusses the different purposes for which a smart insurance app can be used and how an app should be designed in alignment with customers’ needs.
Why Do Users Look For Smart Insurance Apps?
Today’s users are used to smart, digital mobile apps for nearly every service. So, when it comes to insurance services and policies, the need for a smart app becomes more apparent than ever. Here are ways in which a common user may refer to smart insurance apps.
1. Ease of Use
Whether mobile or web apps, apps make the entire usability frame simple and effective. People prefer a smart insurance app because of the ease of use they introduce. The user does not need to visit the insurance company a number of times to avail of their services. He can simply tap into the app, know about their services, and choose the service he wants. The ease of use increases because smart mobile apps for insurance are accessible anytime.
They can access information about their policies easily. The smart insurance app design allows users to easily complete some common repetitive tasks. These repetitive tasks are digitized and simplified. Users can rapidly complete their tasks on mobile phones. The design structure, information flow, and other aspects of the app design enhance users’ ease of use and convenience.
2. Choice of Policies
Earlier, insurance companies offered policies and covers through manual insurance agents. While insurance agents still exist, most promotions happen through the app. When the information and policy categories are displayed in the application, the user can access the information when he needs it and make decisions independently. When a manual insurance agent promotes the policies, he does it according to his plan, and sometimes the user may feel forced or pressured to buy a certain policy.
He may feel like the policy decision was not independently his. A smart insurance app design allows the user to look at different policies and compare them before making a decision. App users feel like they are more in control of policy purchase decisions because the interfering elements are fewer. A smart app will have voice-based chat support, which acts as a virtual insurance agent for help.
Before purchasing the policy and claim filing process, users need advice on properly doing it. The app can also act as an advisor with the help of virtual assistants and customer support portals. They have all the information at their fingertips for clarity on decisions. The app can also include a frequently asked questions segment that addresses all users’ common doubts and questions. These features are extended to people with the help of customer data analytics and other technologies. A smart insurance app design enabled with the right kind of capabilities can make a huge difference in the customer-brand interaction and other aspects of the engagement model.
How To Create A Smart Insurance App Design?
Before creating a new app design for the new app, the company has to take up customer base research and market research. The company has to look at its competitors’ apps and the gaps in their app design. On the other hand, the company must identify its major audience segment and research user needs.
Without user base research, the UI and UX design will not materialize aligned with the goals. The company has to give direction to the research initiative starting with its own business goals and how they align with the user needs. A UX design team has to draw insights from the research data and wireframe the UX design with a balanced approach.
2. Identify the Needs
While drawing the insights, the research team has to identify the user’s needs. The design and branding team needs to create a user persona and look at the design layout from the users’ perspective. When the design team considers the app layout from the users’ viewpoint, the design will cater to the user’s exact needs. The design team can also interact with small groups of prospective users and gain more clarity on the design front.
3. UX/UI Design Wireframe
Before the entire layout of a smart insurance app design is created, the design team has to wireframe it according to the insights and elements. The design wireframe is the skeleton of the app into which full-fledged design and content elements are fit to create the entire app. The UI/UX design wireframe is created after discussion and brainstorming. The design prototype can be tested for errors and improvements before the complete layout is created. The UI/UX design services have to highlight the features that the user wants as essentials.
The design layout has to be tested properly before being finalized and floated in the market like the software capabilities. The testing team can run performance tests and run-time tests to know if the design is too heavy and hindering the app functionalities. After alpha and beta testing cycles, the app design can be improved and finalized. Once the design framework is finalized, the app can be released to the market. The app development team can release the app as an MVP and improve in further phases.
These are the steps of creating and releasing a smart insurance app design in the market for the user base. The bottom line of such UX design projects is that the user needs should be well defined and catered to at the endpoint. With the right design approach, even the most basic insurance apps can have a high engagement rate from the target audience.
Uaxe Labs is a creative UI/UX design agency with a focus on enhancing the significance of the brand through innovative brilliance. We create enthralling web and mobile app design experiences through a research-driven approach that will meet your customers’ expectations and make the app more successful.